The team
"Larger than the sum of essential competencies"
Wolfgang Heinrich
- Education
Qualified Economist with a Post-Graduate Degree in East Asian Economics (University of Duisburg-Essen). During his studies in Japan, Wolfgang focused on key success factors of Japanese-style management, market success in Japan and global expansion strategies of Japanese companies.
- Career & Competencies
Wolfgang is trained in classic executive and company search. He conducted over 300 search and special assignments in 20 countries.
This key expertise enabled him to locate the best fit right from the beginning and lay the ideal foundation for sustained corporate success in new markets.
Wolfgang has 26 years of management experience in the direct selling industry.
He set up numerous subsidiaries in Asia for growth champions and played a key role in strengthening their position in the region.
Wolfgang is an expert for global know-how-transfer, detecting local business practices, formulation of workable growth strategies, including GAM, and winning over and retaining local talent.
At the same time, he established a track record in change and turnaround management in Asia and Eastern Europe. Practical mindset and mentality management from within are a crucial part of his C-level-Know-how.
Wolfgang has an excellent reputation internationally based on his comprehensive business skills, smart and tailored VAS, and authentic leadership.
- Industries
Consumer goods, FMCG, Direct selling (B2B and B2C), retail, transport, automotive, equipment & tools and bio and enzyme technology.
Dr. Jan-Udo Herlyn
- Education
Master of Business Administration (University of Mannheim) and doctorate (PhD) in Economics (University of Göttingen). Jan-Udo’s main focusses were marketing, sales, organizational structure, and internationalization strategies.
- Career & Competencies
Jan-Udo is well experienced in the food ingredients industry. He went through all relevant levels, from trainee and direct sales up to area / key account management as well as finally to sales manager and managing director (C-level).
His key expertise area in in bakeries, but also functional and semi-finished ingredients for sweet, savory, and delicate production. The long-term insights and his multinational network enable him to build sustainable business relations by combining his knowledge on ethnic traditions with modern customer expectations.
Jan-Udo has 25 years of management experience in the direct and indirect selling industry, mainly b2b.
He successfully developed several international business networks through company search (distributors and agencies) in Eastern and Southern Europe as well as in the US and served as the General Manager for clients during merger and acquisition periods.
Jan-Udo is an expert in planning and setting up a relevant sales organization, as well as structuring customers and product ranges based on a sustainable marketing strategy. He is equally competent in permanent tracking of the activities involved, strictly considering the agreed budgets and cost structures.
Jan-Udo has an excellent reputation internationally based on his comprehensive business and strong leadership skills and smart VAS.
- Industries
Bakery, Delicacy, Confectionary, sweet and savory Ingredients, Food B2B.
Husni Hakim
- Education
Degree in Economics (Frankfurt University of Applied Sciences and the University of Münster). Simultaneously, Husni acquired practical management knowledge at German industry leaders in the OE, retail and consulting sector.
- Career & Competencies
Upon returning to Indonesia, he joined the home furnishing industry for a period of 15 years. As the Managing Partner of a trading company, his primary tasks were the development of major export markets (EU, US, AU), large accounts, contract manufacturer search and their qualification plus the close coordination of government affairs with local authorities.
As a bridge builder between business
continents and mentalities, Husni could easily adapt to the complexity of JV companies and integrate diverse personalities and complementary competencies to the advantage of the investors. His success as Managing Director of an Indonesian Japanese manufacturer for automotive components, reflected his high overall competence at a young age.
In his role as a senior consultant in a local
consulting firm under German leadership, Husni made systematic use of his extensive international business and integration know-how. He performed numerous market entry, turnaround, IM and HR assignments for both local and overseas clients in an exemplary manner, which led to a high repeat business rate.
The government sector became another key activity of Husni. He led bilateral government projects between Indonesia and ambitious states. Market research assignments often resulted in company formations and as long-serving senior trade & investment advisor of the Embassy of Brazil, Husni initiated various cooperation’s with selected partner firms.
Demanding clients from various industries and the government sector consider Husni as their extended arm in South East Asia.
Husni looks back on more than 40 years of experience in top management and consulting. With his keen analytical mind and global leadership competence, he is in the position to quickly identify opportunities, bottlenecks, define and implement efficient and effective actions and achieve sustainable results, always in line with high ethical business standards.
Husni is fluent in German/Dutch which reflects his preference for Central European family businesses. He is considered as one of the top consultants in South East Asia.
- Industries
Plantation, pulp and paper, F&B, dairy, health, automotive, distribution, trading, direct selling, and tourism.
Dr. Andreas Sturm
- Education
Andreas Sturm is a trained historian and political scientist specialized in Southeast Asia (London School of Economics). He has always been interested in the "why?" and how this question shapes the world we live in.
- Career & Competencies
Andreas learnt sales from the ground up as a direct sales representative at an industry leader and growth champion. He was trained in team and sales leadership and took over the Thai subsidiary during the biggest economic crisis in 1998. Crisis, change, turnaround and organic growth management are among his strengths.
In addition, he opened and managed a trading company for building supplies in China for many years and, after completing his doctorate, assumed overall responsibility for the subsidiary of the benchmark company in Thailand.
Being an exemplary leader who cultivates growth management from within, his focus from the beginning of his career has been on achieving high sustainable growth rates. The introduction of a multi-channel strategy helped Andreas to continuously exceed his expansion plans over two decades.
As a member of the management of the reference company for the Asia/Pacific region, he was personally responsible for several countries in this region (Area Management).
His particular strength is the management of large teams in diverse cultures and the determination of local purchasing behavior.
- Industries
One of his passions is product development in line with local needs and requirements. This knowledge is wide-ranging and covers not only the aftersales market for the automotive industry, but also building materials, industrial supply concepts, the cutting and grinding category and the hardware market for wood. C-parts for Asia!
Andreas has extensive experience in direct sales, e-commerce, distribution sales and modern trade and can familiarize himself with new tasks and markets at short notice and achieve above-average results thanks to his analytical skills, leadership toolbox and doer mentality.
Tran Dang Vu
- Education
MBA from the ASIAN INSTITUTE OF TECHNOLOGY (AIT), Thailand
- Career & Competencies
Vu has been a pioneer and growth driver in the development of the modern marketing services industry in Vietnam over the past twenty years.
With his in-depth expertise in analytics and market research and his exemplary personality, he has set the course for sustainable success for numerous industry leaders in a wide range of sectors.
Vu co-founded and managed the world's leading market research company of the pharmaceutical industry.
Further key experiences
Establishment, development of contact and call centers for tele sales and fulfilment activities.
Project manager for numerous sophisticated CRM and direct sales/marketing programs, now continuously reaching more than one million consumers for well-known brands via a variety of channels (telephone, SMS, chat, e-mail).
Managing project teams that implemented consumers & retailer engagement/loyalty platforms for global leaders in food production and food security.
Significant contribution to the first regional digital network truly "born and bred" in Southeast Asia. Vu was instrumental in creating strong, encouraging relationships between brands and people.
Vu is not only an experienced General Manager, but he is also a successful entrepreneur with outstanding leadership skills who set-up, operated and successfully transferred (sold) two marketing and sales agencies to foreign multinational companies.
Range of expertise
Market Research. Database-driven Marketing/Teleselling. CRM and Loyalty Programs, Contact Center Management
Building influencer networks. Digital Marketing & Direct Marketing and Integration into Multi-channel strategies
General Management & Strategy, Authentic Leadership
Business Development Strategy, Go-to-market consulting.
- Industries
Consumer (Personal Care, alcoholic Beverages/soft drinks & other FMCG sectors), Direct Selling/Marketing, banking, payment cards, insurance, pharmaceuticals, high-end/luxury telephone, web portals and information services.
Copyright © 2024 Wolfgang Heinrich, Dr. Jan-Udo Herlyn, Husni Hakim, Dr. Andreas Sturm, Trang Dang Vu.
All Rights Reserved.
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